|
The Woods Coffee is a local chain of 17 coffee houses based in Whatcom County, Washington State. ==History== Woods Coffee was established by Wes Herman in 2002.〔(【引用サイトリンク】url=http://www.seattlebusinessmag.com/article/shadow-starbucks )〕 In early 2005, The Woods Coffee updated their earlier customer loyalty program, one involving paper cards that were punched at the time of purchase. The new system used radio-frequency identification (RFID) embedded in plastic cards suitable for carrying in a wallet or on a keychain. The RFID system was named SpeedBean, and by 2007 when The Woods Coffee operated six coffee shops, about 7,500 SpeedBean cards were in use, carried by about 40% of customers. The cards were replenished automatically with funds drawn from the customer's bank account or credit card. The system accounted for 26% of all transactions in 2007, and it was determined that customers using the RFID system spent 22% more than customers paying cash. In October 2008, the Bellingham/Whatcom Chamber of Commerce & Industry chose The Woods Coffee as the Green Business of the Year. Two months later, ''The Bellingham Herald'' in its annual awards issue announced Woods Coffee as the best local coffee. The next year, the newspaper announced that the company ran the best coffee shop. In January 2011, The Woods Coffee opened their own bakery and introduced a line of in-house baked goods after realizing that outsourcing the baking to other companies did not maintain the quality of non-Fair Trade goods the company regularly sold, including sandwiches and bakery products.〔(【引用サイトリンク】url=http://www.bellinghamherald.com/2011/01/07/1803621/the-woods-coffee-completes-bakery.html )〕 In January 2014, The Woods Coffee began serving its own in-house roasted coffee.〔(【引用サイトリンク】url=http://www.bellinghamherald.com/2014/05/29/3669498/the-woods-coffee-launches-own.html )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Woods Coffee」の詳細全文を読む スポンサード リンク
|